Is Advertising Killing Art As We Know It?


Is Advertising Art?

Somewhere in New York City, a partially-accomplished painter is gazing upon a beautifully-illustrated advertisement, murmuring under their breath something along the lines of, “This isn’t art. This isn’t pure.” Quit living in the 20th Century, hippy.

Creative advertising ideas have altered the world of art.

With some time to stroll through downtown streets and a bit of extra attention to detail, even the untrained eye would come to appreciate that the best creative ads can mirror modern art, even in its purest form. Sure, some will turn their nose up at such a sentiment, and when they do, their wandering eyes will look upon some of the best ads art has ever seen, elegantly lining the city streets around them. In fairness, there is an argument to be made against advertising as an art form, but as husbands across the Western Hemisphere realize each time things get hectic at home, it’s one that won’t be won. We get it. We really do. In a meticulously-analyzed marketing world, one in which a number crunchers’ cup isn’t exactly runneth over with creative juices and designspiration, data navigates the road to results. Why else would the marketing world utilize tools such as A/B testing, while simultaneously testing the sellability of every single ad detail, from fonts to slogans to product placement to…well, yeah, you get it. To a certain extent, there’s a science behind what reaps results, but in the absence of art, that data-driven hooptie doesn’t scream success. Most would agree that sitting through algebra class was a garbage chore, yet a select few would like you to believe that brashly shoving formulas and algorithms down your throat as if to say, see, the numbers say this is what works, will be what convinces you to cough up some hard-earned cash. If that’s the attitude an advertiser adopts, those bucks would be better spent in the art gallery around the corner.

William Bernbach had an eye for art

However, as 1960s American advertising giant William Bernbach recognized well before most, “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Truer words have never been uttered. Art is pure. Art is imaginative. Art is creative. Art evokes emotion. Art inspires action. When properly crafted, creative advertising ideas conjure similar praise. Consider Nike’s inspirational-narrated Dream Crazy ad, in which former NFL quarterback and African-American activist Colin Kaepernick urges the audience, ”Don’t ask if your dreams are crazy. Ask if they’re crazy enough.” Maybe more in line with what we typically regard as pure, raw art is Apple’s Color Floor ad, which overwhelms the eyes with a mesmerizing and breathtaking concoction of colors and choreography.   Save for the two iconic brands already being more recognizable than your own reflection, you’d hardly realize that through unique advertising art, they’re still pushing a product to the public through.  Not moved? That’s fine, but someone was. Art is subjective. Most dudes would tell you their girlfriend is far easier on the eyes than the Mona Lisa, though those in the art industry would vehemently disagree. Modern advertising operates under that same umbrella, selling you a message so appealing that you’d wonder why it isn’t framed somewhere for all artists to admire.

You’re an artist. Embrace it. Advertise it.

And you don’t need big bucks, a billboard, or a commercial slot to do so. The Digital Shortlist, graphic design awards, is the creative criminals’ shortcut for the short-on-change to advertise art success. Confident you boast the best creative ad? Talk is cheap, and so is the $10 entry fee to test that theory through a collection of digital communication awards and graphic design awards. The Digital Shortlist offers ad artists upwards of a dozen advertising awards opportunities from which to choose to enter their latest ads. Proud of your proficient Adobe portfolio? Allow it to earn you some praise and publicity through The Digital Shortlist’s website awards, which, in turn, places your art in front of seemingly countless eyes, as Rock Candy Media is revered as a premier Austin ad agency of the year. With advertising awards categories including, but certainly not limited Best Illustration, Best Branding, Best Social Ad, and logo design judges Annie Liao Jones, the founder of Rock Candy Media, and art director Kelsie Singleton will analyze the most off the wall ads of the week, and honor the award-worthy accordingly. Is your category of art excellence unlisted? Worry not. Enter your awe-inspiring award logo or best print ad campaign into our uncategorizable talent pool. And for the best news you’ll hear all day, you won’t have to wait two weeks to reap the rewards like a 9-to-5 force you to do. The Digital Shortlist announces winners weekly. Enter today and by this time next week, you could be celebrated as an award-winning artist. In the meantime, though follow The Digital Shortlist on Twitter and Instagram, and like us on Facebook.

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