How to NEVER Hit a Creative Block Ever Again

How to NEVER Hit a Creative Block Ever Again

Live continuously in your creative mind, and you’ll never hit a creative block again.

If that sounds a little psychotic:

  1. Good. Creatives need to be crazy.
  2. It’s less existential than it sounds.

The universe is endlessly creative whether you’re here or not. Call it what you will – Mother Nature, cosmos, Creation by Whoever, agnostic happenstance – What this means is that you are already surrounded by groundbreaking inspiration and creativity as long as you’ve got your eyes open enough to see it.

You do NOT need to go grasping for inspiration when you’re shooting for the best website design above all other students or freelancers. You do not need to search for ideas, squeezing your eyes shut or crumpling up napkin sketches when trying to come up with logo ideas out of the blue.

Instead, master the practice of continuously living in your creative mind, and pulling inspiration and answers from your daily life will start to come easily.

Here’s what that even means.

As a creative (and a human), you have a wildly unique perspective of the world. Whether you’re a designer, a writer, a photographer, or something else, this simply means thinking in terms of your creative endeavors.

When walking down the street, when taking classes, when at a party, when hiking, practice absorbing the world around you in terms of what you want to create. It doesn’t have to be a wild, big idea, like always thinking about what you want to accomplish in your career. You can start by thinking about the next project that’s due.

Making the ‘irrelevant’ experiences relevant (and revolutionary)

Here’s an example. A student knows they want to go into advertising or marketing when they get out of school. In their GE course about cultural anthropology, they learn about humans and how we form a society, all the while applying these new facts to how to sell to humans. What do we desire? What have we always desired, even primitively? What are we scared of given historical data? How did we go from hunting/gathering/tribe travelers to settlement farm owners? What were people scared of during that transition? How does it relate to the world in 2019? Taking the class with their career in mind, everything is applicable to knowing and finding new ways to market to humans.

In their abnormal psychology class, this student learns about brain chemical imbalances and gets a new perspective into criminals who were imprisoned for a horrific crime they did commit — but no one cared to look at one of the major causes: a personality disorder. How does this reflect on who we are as a culture, and how might that affect marketing? Do advertisers censor themselves because humans are psychologically afraid to be told something else– something out of the norm? How much have we censored? Can you revolutionize the industry by telling the plain truth, or is this a sure fire way to fail in the industry?

In this student’s botany course, classifying all local flora didn’t just teach them a bunch of Latin and how to spot a flower’s sex organ. It taught them new patterns of shape and color. It taught them that some designs repeat given geographical location, and some are invasive. Could geotargeting ad audiences work the same way?

Because this student was consistently practicing living their daily life in terms of their creative goals — every class, every single seemingly irrelevant course, fed into their understanding of the advertising and marketing industry. When something they saw or learned didn’t directly impact or inspire their work, their thoughts on the matter deepened their understanding of their own goals, or filed away as a (way more interesting) way to answer an interview question.

There’s no degree for that.

Their graphic and web design trends class, press release writing class, packaging design class, multimedia publishing classes, these all make up their degree. But their talent? Their innate ability to think differently and be endlessly creative? There’s no degree for that, and it’s a factor that can make or break any and all creative performances.

You’ll know how to answer the interview questions “Why did you minor in music?” or “How will your history degree make you a good copywriter?” “Your logo design work looks very colorful and playful; how will you prove to us that you can design for a clean and sleek tech company?”

You won’t hit roadblocks. Sitting at your computer about to write or plan a photo shoot or start your entry to win a web design award, you need only think back to ANY class, any journal note, something you saw on the way home to get your creative juices flowing.

Because living in your creative mind? That means the ‘slippery when wet’ road sign on your drive home became your next logo inspiration. That means in the shower, the Lizzo song blasting the lyric “I work my femininity” reminds you of the history class where you read about the rise of feminist ideas (and backlash) in 18th century Salem. This triggers your next blog post of how to be openly feminist in a male-dominated corporate office without pissing anybody off too much, or how to come out to your parents as a graphic designer without being stoned to death with questions about your career.

Living continuously in your creative mind is making yourself part of the world around you: a perception of everything that exists and molding it to what you need it to do for you. Inspiration and ideas are everywhere if you know how to take them in.

There are endless examples because there are endless types of creatives. Which type are you, and how will you make your daily life work for your career goals?

We, for one, like a little crazy.

That’s why we started The Digital Shortlist to get real about the advertising industry and reward the best creatives for their best work, no matter their education, social status, or years of experience. Because we don’t just define ourselves as “Rock Candy Media, Austin ad agency.” We define ourselves as hunters for the coolest work, the best websites, the best logos, the most daring creatives… wherever you are, whatever work you do.

We know the hard creative work is done in the off-hours. Show us what you can do.


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