JUDGES

Who will be looking at the work you submit? Let’s take a look…

The Judges

Annie Liao Jones

Annie Liao Jones

Annie Liao Jones is the founder of Rock Candy Media, an Austin-based full-service advertising agency specializing in areas like branding, digital marketing, design, and earned media. Jones says starting her company was one of the scariest things she’s ever done, ranking alongside having a child. “They both required making ‘heart over head’ leaps,” she said.

Worst time Annie got duped by clever marketing: Advertising and marketing is basically a way to set a product apart from the billion identical alternatives that already exist. And it works. Like with toothpaste – do you know why you buy the toothpaste you do? I do, because I buy Marvis. The packaging looks fancy and it costs about five times as much as it should. So it must be the best. Right?

Kelsie Singleton

Kelsie Singleton

Kelsie is the art director at Rock Candy Media. As an active leader in Austin advertising and overall creative industry, Kelsie approaches the work understanding the practical necessities of the trade. Not only should designs look good, they should accomplish a purpose.

Worst time Kelsie got duped by clever marketing: We all want to be healthy and there are tons of companies willing to take advantage of that. The best one that worked on me was care/of. They send you customized packages of vitamins. I guess the point is that it’s suited to your needs, but I just liked that the packets had my name on them.

Jake Beam

Jake Beam

Jake Beam is head of the creative department at Rock Candy Media. He is versed in traditional, digital, social, content, and any other kind of creative marketing tool around. He knows the highs and the lows of our industry, and is looking forward to seeing only your highest of highs.

Worst time Jake got duped by clever marketing: I tend to make my impulse eating and drinking decisions based around advertising I’ve seen. For example, after a long hiatus, I finally went back to an Arby’s after they launched their “We Have the Meats” campaign. I can report back that they did, indeed, have meats.

Vandal Novacek

Vandal Novacek

Vandal is a SCAD-grad with an eye for design, a brain for design, and hand coordination skills for design. As working graphic and web designer, he knows the challenges and constraints of the medium, and how to overcome them to create something that transcends the everyday. That allows him to recognize those qualities in the submissions to The Digital Shortlist.

Worst time Vandal got duped by clever marketing: I like to collect random things, one of them being records. Yes I like the authenticity of the sound and the process of playing and maintaining my vinyls but sometimes I buy them just because of the design on the covers. By sometimes I mean if I see a beautiful album design I start throwing my money at the screen and impulsively select “buy now.”

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